Jenniq 

Jenniq is a small business that specializes in handmade jewelry. Because it's a new business, they wanted a complete and extensive brand identity that establishes the brand as a source of artisanal jewelry. The client wanted to highlight three aspects about their business: 1. independent/woman-owned, 2. handmade, and 3. quality. I achieved these three aspects by creating a brand that leans into aesthetics similar to Tiffany & Co., while also creating uniqueness through the iconography of the client's favorite animal. In addition to the logo and the foundation of the brand's identity, I plan on working on additional marketing and package designs for Jenniq.