Surfin' Donuts & Grill

Branding, Marketing, Social Media

Surfin' Donuts & Grill is a local donut/breakfast spot located in Mission Viejo, CA that prides itself on freshly made donuts and an assortment of unique, satiating breakfast burritos. The objective of this project was to revitalize their Instagram account following the 2020 pandemic using playful depictions of donuts, burritos, and creative typography. The result was an eye-catching, energetic, and modern interpretation of the brand.

A style guide was created that allowed the restaurant to create a series of social media campaigns with recurring components that could be interchangeable, yet maintain a consistent brand style. Working as the de facto Art Director, I oversaw and managed 4 junior designers in executing this project.